How Local Schema Markup Can Boost Your SEO

If you own a small business with a physical location, it’s important to optimize your website for local search. One way to do this is by using local schema markup. Schema markup is code you can add to your website to help search engines understand the context of your content. By adding local schema markup to your website, you can signal to search engines that your business is local and improve your ranking in local search results.

Here’s an example of how you can use local schema markup in your website’s HTML:

Let’s say you own an SEO business called “SEOINGRAM” located at 123 Main Street in Anytown, UK. You want to add local schema markup to your website to signal to search engines that your business is local. 

Here’s how you could do this using the “LocalBusiness” and “PostalAddress” schema types:

<div itemscope itemtype="http://schema.org/LocalBusiness">
  <h1 itemprop="name">SEOINGRAM</h1>
  <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <span itemprop="streetAddress">123 Main Street</span>
    <span itemprop="addressLocality">Anytown</span>,
    <span itemprop="addressRegion">UK</span>
  </div>
</div>

Here are some tips for using local schema markup to boost your SEO:

1. 1. Use the “LocalBusiness” schema type: The “LocalBusiness” schema type is specifically for businesses with a physical location. Adding this schema type to your website can provide search engines with information about your business, such as your name, address, and phone number.

1. 1. Use the “PostalAddress” schema type: The “PostalAddress” schema type specifies the address of a business or organization. Adding this schema type to your website can provide search engines with information about your business’s location, including the street address, city, state, and zip code.

1. 1. Use the “GeoCoordinates” schema type: The “GeoCoordinates” schema type specifies the latitude and longitude of a business or organization. Adding this schema type to your website can provide search engines with precise information about your business’s location.

By following these tips, you can effectively use local schema markup to boost your SEO and attract more customers from your local area. Don’t underestimate the power of local SEO – it can make a big difference for your business.